Sioux Falls Design Center


Koch Hazard is opening up a new design resource in town called The Sioux Falls Design Center, and asked fresh Produce to take a stab at the logo. 

Above is the final product. The basic frame work for the logo which is a combination of the golden ration and their future space. The exciting part is that this shape works as a foundation that they can change and add to depending on their needs. For example they could add color:

I spent quite a bit of time researching, and concepting different directions. Here are some of the options we presented to them. Some influences were; architectural shorthand, the Fibonacci sequence, basic design principles, community and architecture specific to their project.